Abstract

The objective of this article is to investigate the impact of the cultural exchange programs on bilateral relations. It uses a mixed approach of quantitative and qualitative methods, answering the question which is concerned with the impact of cultural exchange programs throughout tools such as language, education, and media. Hypothesizing that such programs are linked to communication issues when held between collectivist and individualistic communities. This article concluded that cultural exchange programs are positively used to enhance relationships on the international arena it also provides states with the qualifications it needs to enhance its bilateral relations and representation. Whereas it impacts the national identity of the state on the long run. It also analysis the Jordanian experience of cultural exchange and its positive role in enhancing bilateral relations. It provides recommendations on conducting research related to the possibility of enhancing exchange programs to minimize cost, it also recommends eliminating obstacles faced by international students.