Abstract

Arguably, mobile -commerce has created new opportunities for both mobile devices and the service sector. Mobile commerce refers to the transactions that take place using wireless smart devices and a data connection, resulting in the transfer of value in exchange for information, services, or goods. Mobile commerce is any transaction of economic value conducted through a mobile device and uses a wireless communications network to connect to a mobile-commerce infrastructure. There are several requirements for using mobile as a medium for m-commerce: ubiquity, flexibility, publishing, and personalization. This study will analyze the SHEIN website as a case study and its strengths and weaknesses. Further, we will discuss the opportunities the administration can use and the threats it faces.