Abstract

This study intends to examine the coopetition effects on firm value creation from dyadic as well as from multiple relationship perspective. This phenomenon further raises the questions, i.e., whether the mediation of knowledge sharing helps nurture the process of value creation, do resource relevance and organizational trust moderate the relationships contrastingly, and does cultural fit moderates the relationship between coopetition and value creation? These questions have been executed to answer both dyadic as well as multiple level relationships. After a brief literature review, and hypotheses development, data was collected from software industry through a questionnaire for which two step approach entitled measurement model and structural model has been applied using the Smart PLS. The initial findings reveal the presence of reliability and validity of the latent constructs both at dyadic and multiple levels. Moreover, the findings through structural equation modelling technique reveals the presence of the significance relationship between coopetition and value creation, coopetition, and knowledge sharing, along with the moderating role of resource relevance.