Abstract

Pandemics are always a threat to businesses. The pandemic challenge is unpredictable and affects all professions and all nations worldwide. We investigated the impacts of the pandemic on women's entrepreneurial sustainability as well as the future chances of growth of the business in such situations. This study also described the opportunities to cope with such situations in the future. This study is based on a qualitative method, using an open-ended questionnaire for data collection from the participants (women entrepreneurs) and using thematic analysis followed by GIOIA methodology for analyzing the data. This study found that there are very serious economic and financial problems faced by women entrepreneurs due to the spread of Coronavirus and the lock-down situation in Pakistan especially in big cities like Lahore and Karachi. The situation created issues of sustainability and minimizing business opportunities for women business. However, this study also described effective preparatory measures for such situations that can reduce this impact in the future.