Abstract

Microfinance stands for raising the living standard of those who are deprived complying with the necessities with the condition that their all efforts to maintain their livelihood will not create any harm to society. However, observation and literature explain that borrowers are utilizing their loans, but the ecological footprint maintenance is highly ignored. This study employs a mixed method approach and uses different tools to thoroughly investigate the process and reasons that create discomfort in maintaining sustainability and promoting the ecological footprints in the environment. Employees and customers from eight regions East Karachi, West Karachi, Mirpur Khas, Hyderabad, Naushero Feroz, Larkana & Sukkur of Khushhali Microfinance Bank in Sindh were selected as samples using the Stratified Random Sampling technique to investigate the given scenario.  The results of the study provided ample recommendations to Microfinance Institutions that to promote sustainable growth, there is a dire need for strategies to be followed, and awareness programs regarding efficient use of loans must be given to customers.