Abstract

The agricultural sector is considered to be the repository of food security, which has led to the interest in developing it and improving its productivity, then disposing of the production to places of consumption in a fair distribution. This is where the importance of agricultural marketing appears, which is considered a complementary element to agricultural production. There is no meaning to production without marketing, as marketing is related to all elements of the production process, from consumers to marketers, and producers.

Since Algeria has a wide area of date palm plantations, it includes millions of palm trees that produce dozens of types of dates, the best of which is "Deglet Noor" dates. Through this study, we tried to study the agricultural dynamics from the marketing aspect of the Deglet Noor date palm sector in Biskra Province, which represents 65.6% of total production, focusing on the added value that each economic actor involved in the date palm sector takes. The study sample included 96 agricultural investors and 44 wholesale merchants who were randomly selected in the city of El Ghrous, as it is a leader in the agricultural field.

The study concluded that the internal marketing of dates often passes through some intermediaries, which raises the price of dates for the consumer and at the same time makes farmers the weakest link in the internal marketing of dates and that the biggest beneficiaries are the intermediaries.