Abstract

The current study explores the state of tourism in Pakistan as well as policies of federal and provincial governments in the regard. The potential of tourism in the country and challenges for this sector is also discussed in this study. It elucidates the Pakistan’s position in international tourism index and policies launched for the promotion of tourism sector in the country. The study answers the question that what was the state of tourism in Pakistan as well as what were the policies, potential and challenges for tourism sector. The study was done by using the analytical analysis technique and concluded as that Pakistan is homeland of oldest civilizations of the world, numerous locations with picturesque beauty, uppermost foothills, distinctive art and craft, gorgeous culture, stunning heritage and voluminous religious places which had plentiful attraction for tourists around the world but its tourism sector could not be flourished due to lack of proper promotional measures, security and safety issues and various other factors.