Abstract

The general public in Pakistan uses new media technologies such as wikis, blogs, and several social media platforms for social connection, including Facebook, Instagram, YouTube, WhatsApp, Twitter, etc. Social media is widely recognized as a medium for exchanging ideas, opinions, and political awareness, among other things. This research paper investigates the implications of new media technologies on political ideologies in Pakistan. The study utilizes a mixed-methods approach to examine public perceptions and behaviors toward new media platforms and their impact on political engagement, communication, and information dissemination. The study quantifies and evaluates how new media technology affects the political system. The research was conducted using the survey method. The population of the study consisted of 200 respondents. A questionnaire was distributed among the targeted audience, and the survey results were analyzed using the Statistical Package for the Social Sciences. Several key findings emerge through the analysis of survey data. Firstly, there is a high level of adoption and engagement with new media technologies among the Pakistani population, highlighting their significance as channels for political communication. These new media technologies significantly impact transferable changes to the nation's political structure and political mobilization.

Respondents believe these platforms have increased political participation and facilitated discussions on government policies and political issues. However, challenges such as maintaining constructive discourse and ensuring the accuracy of information persist. Overall, the research underscores the multifaceted impact of new media technologies on political ideologies in Pakistan, emphasizing the need for informed policy and media practices to promote transparency, inclusivity, and democratic political processes.