Abstract

In Pakistan's changing economy, the study examines environmentally responsible financing, supply chain management, and innovation. It examines natural resource-based perspective theory and green finance, GSCM, and innovation. The study uses convenience sampling to acquire quantitative data from 500 green SCM and green finance practitioners. Green finance, innovation, and SCM are linked, according to SPSS and AMOS studies. Green innovation mediates the interaction between green financing and green SCM. Green finance investments may encourage sustainable supply chain management through creative initiatives. In assessing measurement model reliability and validity, the study emphasizes discriminant validity and confirmatory factor analysis. The findings can help politicians, corporations, and scholars promote sustainability and environmental responsibility in economic development