Abstract

Startup incubators in Algerian universities play a pivotal role in fostering entrepreneurship and innovation. This paper explores the significance of startup incubators in the Algerian context, with a particular focus on how they leverage digital marketing strategies to support the growth and success of startups. Drawing on literature review and case studies, this paper examines the challenges and opportunities faced by startup incubators in Algeria and explores the role of digital marketing in overcoming these challenges and maximizing the impact of incubation programs. By highlighting the experiences of successful startups and analyzing the strategies employed by university-based incubators, this paper provides insights into the ways in which digital marketing can be effectively utilized to support the Algerian startup ecosystem.