Abstract

This research exploits insight from the proliferation of hate discourse used by the consumers on Facebook Portfolio against rival politicians for the exploitation of political ideology. This agenda became common due to the handicapped political scenario in Pakistani politics which ultimately caused the expression of individuals,’ anger for the exploitation of political ideology. due to corruption, unemployment, inflation, and poverty.  This research is qualitative in nature and the sampling technique used in this study is non-probability purposive sampling. The data of this research is obtained from the Facebook portfolio in light of the sampling technique. The manipulative discourse framework given by Van Dijk and the social approval theory of Walter both are taken to fulfill the theoretical requirements of political hate discourse ideological exploitation in Pakistani Politics. The findings reveal that the use of political hate discourse in Facebook portfolios has become a common trend for the expression of public anger and it is caused by the handicapped political system, corruption, and powerful dictatorship which is consequently causing the exploitation of political ideology. The exploitation of political ideology is wrapped in hateful epithets, ironical profiles of politicians, and  sarcastic metaphors against politicians So, these agendas may sensationalize the mutual unity of the country towards any unexpected circumstances.