Abstract

There is a complex interaction between Islamic culture, traditions, and moral values in modern-day Pakistani society and global digital media. By conducting an extensive examination of the intricacies of digital media dynamics and their influence on religious education, community engagement, cultural identity, and ethical behavior, this research provides a clear understanding of the diverse consequences that digital media has on the cultural milieu of Pakistan. Through analytical analysis, this study investigates the impact of digital media on cultural globalization, the dissemination of religious knowledge, the dynamics of social media, and challenges to moral values. The findings indicate that digital media platforms function as influential catalysts of cultural globalization, enabling the widespread distribution of varied cultural viewpoints and customs across international boundaries. Nevertheless, the dissemination of cultural content on a global scale presents obstacles to the safeguarding of traditional Islamic values and cultural genuineness during Westernization and modernization. Case studies that exemplify the assimilation of worldwide cultural trends and the widespread occurrence of illicit conduct on the Internet offer empirical perspectives on the intricate nature of the influence of digital media on Islamic culture within Pakistan. The study culminates with contemplations on the ramifications of these results and proposes directions for further research, such as examining the efficacy of digital media interventions in advancing Islamic values and moral instruction and conducting longitudinal investigations that monitor the evolution of cultural attitudes and behaviors.