Abstract

This article explores the integration of socially responsible investment (SRI) and corporate social responsibility (CSR) in Morocco, highlighting success stories and challenges faced by Moroccan companies. Through case studies of Banque Centrale Populaire, OCP Group and Attijariwafa Bank, we examine the initiatives that have enabled these companies to position themselves as leaders in sustainability and responsibility. The article also discusses the main barriers to SRI adoption, including lack of awareness, an insufficient regulatory framework, difficulties in accessing sustainable finance and resistance to organizational change. This article aims to provide an in-depth understanding of the current dynamics of SRI and CSR in the Moroccan context, while offering food for thought for the future development of sustainable investment practices in the country.