Abstract

The aim of this research is to explores the significant role that non-governmental organizations (NGOs) play in promoting women’s empowerment in Peshawar, Pakistan. The study investigates various aspects of women empowerment, including economic, social, political and religious dimensions, through a qualitative approach. The findings highlight the challenges faced by NGOs in their women empowerment efforts, including cultural barriers, limited resources, political instability and also examined the divers strategies employed by NGOs to empower, such as providing vocational training, education, legal aid and advocacy.

This research work also highlights cultural norms' influence on women's empowerment in Peshawar and provides approaches for overcoming these obstacles. Qualitative methods has been used in this investigation, which included focus group discussions and interviews with women, community leaders, and NGOs in Peshawar. Literature studies and media report analyses are additional data-gathering techniques used to determine the extent to which the media influences public opinion on women's concerns. The results indicate that women's empowerment is hindered by deeply entrenched cultural conventions, namely those prevalent in the ‘Pashtun’ community. This results in restricted opportunities for education, employment, and involvement in decision-making. The involvement of community leaders in collaborative endeavours is of utmost importance in order to introduce novel concepts and advance sustainable development for women in Peshawar. It is critical to address cultural norms in order to create a fairer environment that supports the academic, professional, and overall development of women. The media has a significant impact on public sentiment and advocates for governmental reforms that promote the empowerment of women. NGO collaborations and advocacy efforts may be directed towards eliminating these obstacles via educational and community engagement programmes. It is essential to adopt a gender-neutral approach to community development in order to foster an inclusive and supportive culture in which women may flourish.