Abstract

This study aims to explore the interplay between religious values and marketing strategies within the Islamic finance sector in Algeria. It reviews the current literature on Islamic finance, religious values, and marketing practices. Data collected from surveys and interviews with financial institutions and customers are analyzed to identify the impact of religious values on marketing strategies and consumer behavior. The study concludes that religious values significantly influence marketing practices in Islamic finance, shaping product offerings, communication strategies, and consumer trust. Recommendations for aligning marketing strategies with religious values to enhance customer engagement and trust are provided.