Abstract

The study examined the association between social entrepreneurship with sustainability, emphasising the mediating role of social business operations. Utilising data from 322 social entrepreneurs from different NGOs from Pakistan, it employed SAMRT PLS relying on Confirmatory Factor Analysis (CFA) to analyse the relationships between social entrepreneurship and sustainability. The study reveals that social entrepreneurship has a positive impact with a path coefficient of 0.45 and p-value < 0.01, indicating a robust correlation. The path coefficient of 0.32 and p-value < 0.01 showed that social business operations effectively moderate the link between social entrepreneurship and sustainability. The findings highlight the importance of incorporating social objectives into corporate strategies to achieve operational excellence and sustainability. It underlined the significance of attaining social entrepreneurs managing social firm operations efficiently to ensure long-term sustainability. It demonstrated how policymakers, social entrepreneurs, and stakeholders on how social entrepreneurship can help solve sustainability issues. The study contributed to the literature by illuminating the mechanisms through which social entrepreneurship drives sustainable outcomes, providing a solid framework for the future in this domain.