Abstract

     This study aims to evaluate the effectiveness of strategic monitoring in controlling crisis management within economic institutions. It focuses on the use of internal and external diagnostic tools, specifically the SWOT and PESTEL methods, to manage crises effectively.      

      The present research led to several key conclusions, the most significant being that strategic monitoring is a necessity rather than a choice. Excellence in preventing, avoiding, or mitigating the severity of crises impacting the entire institution can render further investigation unnecessary. Instead of reacting to every crisis, as seen with the Corona crisis, the focus on crisis management should be embedded in the company's organizational culture.