Abstract

Worldwide economic growth is increasingly dependent on tourism. Given Pakistan's wealth of natural resources and diverse array of man-made attractions, the tourism industry has great potential to boost the nation's economy. This research aims to ascertain the obstacles that Pakistan's tourist sector faces and offer workable answers and suggestions to tackle these problems.
A review of the results of previous studies on the subject constitutes the basis of the content analysis research approach. The report identifies and examines five primary problems facing Pakistan's tourist industry and discusses possible remedies. The government should prioritize tourism, improve tourism education, fortify public-private partnerships (PPP), and guarantee visitor safety and security, among other important proposals.

In addition to providing a path ahead for developing a flourishing tourist sector in Pakistan, this paper also addresses the shortcomings of the present research and proposes topics for further investigation.