Abstract

The study aims to identify the impact of social responsibility according to 26000 ISO In activating the dimensions of the purple economy. The study adopted a descriptive analytical approach and used a questionnaire distributed to a sample of 35 workers in the Mobilis organization to collect data.. The study concluded that there was a statistically significant relationship between social responsibility according to ISO 26000 and the activation of the dimensions of the purple economy. The study also recommended the need to focus more on the dimensions of social responsibility according to the ISO 26000 standard, especially the environmental aspects and community engagement.