Abstract

This study delves into the strategic public diplomacy employed by Pakistan through its active
engagement in various international organizations, analysing how such involvement shapes its
global image and furthers its national interests. By examining Pakistan's participation in forums
like the United Nations, the Organization of Islamic Cooperation, and the South Asian
Association for Regional Cooperation, while using qualitative case study approach, the
proposed research highlights how these platforms serve not only as avenues for expressing its
diplomatic positions but also as mechanisms for enhancing bilateral and multilateral
relationships. The case study reveals that Pakistan's proactive stance in addressing global
challenges, such as climate change, terrorism, and regional stability, effectively positions it as
a key player in the international arena. Furthermore, the findings underscore the importance of
public diplomacy in fostering favourable perceptions among foreign publics, enhancing soft
power, and ultimately contributing to Pakistan's strategic objectives in a complex geopolitical
landscape. Through rigorous analysis of diplomatic initiatives and outreach efforts, this
research emphasizes the value of multilateral engagement as an essential component of
Pakistan’s broader foreign policy strategy. Therefore, this study recommends that Pakistan
must prioritize and strengthen its participation in multilateral forums to foster regional
cooperation and ensure its influence on global platforms