Abstract

The study explored Syeda Ruqayyah bint Ali (S.A), Bibi Pak Daman's shrine and its multifarious importance. This study aimed to identify the function of the shrine and its influence on religious and cultural identities, and its role in promoting social cohesion within Muslim populations residing in Lahore. The research focused on capturing the diverse role of the shrine, especially given the recent attempts by the Punjab Auqaf Department to improve the physical essence of the structure. Such initiatives as upgradation schemes and religious tourism advocacy draw attention to the shrine’s contribution to cultural preservation and religious tourism for the socially diverse tourist population. The study design was qualitatively, both interviews and observations were used to collect data. Primary data is collected through observation and structured interviews with pilgrims, local people and shrine managers during religious activities at the shrine. The theoretical discussion is informed by concepts of the sacred, cultural memory, historical preservation, power and defiance, discursive formations and social and collective travel. The study highlighted the fact that the shrine has evolved to become a vital place for religious activities, personal and group remembrance, and social interaction. The study shows that the significance of the Bibi Pak Daman shrine in the performance of religious activities, remembrance of the past, and maintaining social relations. The historical story of the shrine is embodied in the aspects of the opposition and religious power, while the current practices of preserving it as an object of cultural values adds up to the shrine’s imagery. Punjab government’s promotion of religious tourism also supports the observations made regarding the shrine’s importance in cultural preservation and promoting common identity uniting people. This research advances the knowledge of religious places and their impact on culture, society, and memory.