Abstract

This study delves into the negative effects of excessive Enterprise Social Media (ESM) usage on employee creativity (EC), focusing on information overload and ESM fatigue. While ESM is recognised for fostering collaboration, its overuse raises concerns about productivity and well-being, particularly in contexts like Pakistan, where work-life balance is often overlooked. Using a quantitative approach and data from 500 IT professionals, the study reveals that ESM fatigue significantly undermines creativity and mediates the relationship between Enterprise Social Media and Employee Creativity. Furthermore, low job autonomy exacerbates these effects, while higher job autonomy buffers the negative impact. These findings emphasise the need for strategic ESM usage and initiatives to promote job autonomy to improve employee outcomes and organizational performance.