Abstract

Acquisitions are a fundamental strategy for companies seeking growth, market expansion, and increased competitive advantage. This study explores various acquisition strategies, including horizontal, vertical, and conglomerate acquisitions, and examines the motivations behind them, such as market entry, diversification, and technology acquisition. Additionally, it delves into the financial, cultural, and operational impacts of acquisitions on both the acquiring and acquired companies, highlighting the potential benefits like synergies and increased market share, as well as challenges such as integration difficulties, employee morale, and customer retention. Ultimately, successful acquisitions require meticulous planning, strategic alignment, and effective post-merger integration to achieve sustainable growth and maximize shareholder value.