Abstract

      The current paper aims to demonstrate that social media are becoming a crucial tool for strengthening the economic intelligence of local authorities in the context of the digitalization of state services. The use of social media by local authorities makes it possible to collect relevant information, interact with citizens, understand the needs of the population, anticipate economic and social developments, and encourage citizen participation. Social media offers the possibility for those in power to better interact with their constituents, connecting the State, citizens, and society. The Algerian commune, as a local community, is both a point of convergence and a starting point for reflection as well as an action on any type of commitment, whether direct or indirect. Through a deductive methodology, the present article aims to show that the EI approach is a pedagogical (educational) opportunity for local elected officials and their agents to improve their daily management of the well-being of the inhabitants of their municipality. The current work aims to determine to what extent social media can become a communication tool around the activities and projects of the municipality. The importance of this study is that it brings attention to the case of the use of social media by the municipalities. A case study on the use of social media conducted by the city of Oran, Algeria, town hall of Bir el Djir, will illustrate perspective of managerial change in Algerian municipalities. In field study, we combined quantitative methods with a study of the use of statistical data and an analysis of the content of its Facebook page. Relying on the results gathered by the current research, it could be remarked that the presence of the Town hall of Oran on social media, particularly via Facebook, is insufficient, given that there are other platforms such as Twitter, Instagram, Snapchat, and Telegram that are used by developed countries