Abstract

This study delves into the factors influencing Algerian women's purchasing decisions regarding locally produced cosmetics. In an increasingly competitive market, understanding consumer behavior, particularly concerning local products, is crucial for economic growth and the promotion of national industries.
This research explores the interplay of product-related attributes, promotional strategies, and psychological and social factors that shape women's choices in the Algerian cosmetic market. By examining these influences, alongside the impact of personal variables like age, education, occupation, income, and residence, this study aims to identify the key drivers behind the preference for local cosmetic products. T
He findings will provide valuable insights for businesses seeking to develop and market local cosmetics effectively