Abstract

The impact of the COVID-19 pandemic on MSMEs led to a decline in the national economy. This phenomenon prompted the government to take steps toward revitalizing the national economy by supporting this sector. The purpose of this policy is to create a conducive and mutually beneficial business climate, where large companies have both social and economic responsibilities. The research method used is a qualitative approach through analysis techniques based on primary and secondary data aiming to determine policy support that can develop post-pandemic MSMEs. Theoretically, the content analysis of this policy reviewhighlights several dimensions to consider, including First, equity, which refers to the extent to which the policy can provide justice to the target group. Secondly, organizational support, which refers to the support provided by the organization for the implementation of the policy. Thirdly, benefits and profitability. Fourthly, Financial Support, which is the financial resources provided for the implementation of the policy. The findings of this research suggest the following regarding policy support for post-pandemic MSME development. First, the impact of the regulation serves as a legal framework and offers benefits when viewed from the aspects of equity, organizational support, benefits, profitability, and financial support. Second, the implementation of this policy requires collaboration among multiple actors, including the central and local governments, in order to promote post-pandemic MSME development. Third, the development of modern shops has led to the creation of regulations aimed at promoting partnerships for the establishment of small and medium enterprises.