Abstract

Fashion Industry is a second largest industry which pollutes environment.  Consumers are the primary focus for any business organization and changing trends in consumer purchasing decisions significantly impact organizational procedures of supply and product manufacturing. Increasing awareness among consumers regarding environmental sustainability has created a need for companies to remain environmentally sustainable. The apparel industry is such a sector where pollution due to harmful chemicals and animal skin causes a lot of pollution. The use of the HIGG index helps them maintain their sustainability standards. The research will focus on the effectiveness of the HIGG index in consumer purchasing decisions and gaining buyers' confidence.