Abstract

Women currently make up a sizable portion of the active workforce across all sectors; therefore it only makes sense that they would represent a sizable potential market for all insurers. The financial independence of women and their loved ones is benefited by the many insurance companies' women-focused programmes. Women possess a lot of obligations when they are single parents and are responsible for a multiple tasks. Therefore, the importance of protecting their finances becomes even more crucial for them. In this situation, insurance is quite important. The objective of this study is to study the participants' level of awareness, association and to find the number of policies taken by the participants and the factors that prevents choosing of exclusive women insurance policies. This study employs a quantitative research methodology using Chennai residents as its target audience and data is collected from 118 respondents. The statistical techniques used for analyzing the data are Percentage, Cross Table, One-way ANOVA, Independent t-Test, and Chi-square. The findings shows that the respondents have less knowledge about exclusive women's insurance policies.