Abstract

The high level of consumption in society has contributed to the increase in the amount of waste generated due to the growing city population. According to waste production data compiled by the Bogor Regency Environmental Service (DLH), approximately 2423.3 tons. According to Government Regulation 81/2012 concerning Waste Management, communities must be responsible for waste. The Bogor Regency area is known to have the most ineffective waste management. As a result, there is debate about whether the government should create programs based on the 3Rs to increase commnity engagement. Using the Theory of Planned Behavior, this study aims to identify and identify the factors influencing people's behaviour in Bogor Regency regarding 3R (TPB). According to the current research findings, attitude is the most significant variable because it has the most vital relationship with the 3R behavioural intention and is an essential factor. Then, subjective norms, perceived behavioural control, and environmental aspects are deemed irrelevant. There is a close and vital relationship between the purpose behind the 3R activities and the behaviour itself. Communities with negative attitudes towards the 3Rs could benefit from increased awareness and a more positive attitude if the government campaigns about the 3Rs. The campaign will enable the formation of subjective norms for behaviour that conforms to the 3Rs. Furthermore, the government must assume responsibility for providing waste recycling education.