Abstract

Religious tourism is a way of positioning the culture of a community through the faith of the pilgrims, which is reflected in the visit to the temples, mosques, historical monuments or some religious manifestation that is considered of respect in a society. The objective was to analyze the characteristics of human behavior that are associated with the pilgrimage and the tendency of human groups. The study applied a mixed, non-experimental, descriptive-correlational level approach. The study sample was consisting of 700 people, who were selected through a convenience sampling. Among the results it was obtained that we can observe that there is a positive relationship with intensity of regulating to very strong between the instruction level variable and the dimensions of tourist behavior in the religious festivities of Paita and Ayabaca. It is concluded that it is a form of travel that combines cultural, spiritual and economic aspects, being able to promote the preservation of religious inheritance, promote interreligious dialogue and provide spiritual well -being to visitors.