Abstract

Rural economies are often characterized by structural deficits resulting from population loss, lack of investment, limited availability of human capital, and demographic ageing. Entrepreneurship has emerged as a powerful engine and catalyst for economic growth and development. In this study, data on rural entrepreneurship were collected through a structured questionnaire. A positive correlation was found between accounting management, human resources management, business planning, budget management and financial management, and the profitability of rural enterprises. However, the correlation is not strong, indicating the influence of other factors. The implementation of effective business management can contribute to improving profitability in rural enterprises.