Psychological Imprints of Color on Mood: A Study on Young Adult Females

Abstract

Color is known to affect people's moods. Studies have shown that different colors can evoke different emotional and psychological responses, and these responses can differ by gender., The study aims to find the predictive relation between color and mood in young adult females. A sample of 125 young adult females aged 17-25 years was taken. Two tests were used The Color and Word Stroop Test (SCWT) is a widely used neuropsychological test that assesses the ability to suppress cognitive. In this study computer version of the Stroop test was used, in which only two subscales of the Stroop test : the color words test, and the color test were used in this study and Brunel Mood Scale Questionnaire: It is a 24-item questionnaire of simple mood descriptors like anger, nervousness, dissatisfaction, and energy. BRUMS has six subscales, each containing four mood descriptors. The findings of the study revealed a vibrant spectrum of feelings associated with different colors. Like a burst of sunshine, yellow used participants with vigor and vitality. Black cast an ominous cloud of tension, while red ignited sparks of anger. Blue painted a canvas of melancholy, and green acted as a soothing balm, alleviating confusion. Hence, significant imprints of colour on mood were found.