Franchise Industry: A Systematic Review of Business Survival

Abstract

This study aims to systematically review the existing studies on franchise survival to identify the fostering factor of franchise survival ability. The Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA 2020) statement was used for a systematic literature review. This study used 37 articles published between 1997 and 2022 in English peer-reviewed journals on Web of Science and Scopus Databases. The study findings revealed that more studies employed a quantitative rather than a qualitative approach, with franchisors being the primary focus of the survival studies. There are seven themes discovered in the franchise survival ability including marketing, managerial capability, value proposition, franchisor and franchisee relationship, franchise resources, entrepreneurship and other themes. The fostering elements outlined are crucial to enhancing franchise performance and positively correlated with franchise survivability over economic cycles, ultimately leading to a more robust franchise industry.