EXPLORING THE RELATIONSHIP BETWEEN DIGITAL NARCISSISM, SUBJECTIVE WELLBEING, AND SOCIAL MEDIA USAGE: A CASE STUDY ON GCUF STUDENTS ON FACEBOOK AND INSTAGRAM.

Abstract

This research examines the relationship between GCUF students' social media use, subjective well-being, and narcissistic tendencies. To have their needs met, validated, and admired, people with high levels of agentic narcissism behave in a very peculiar way on social media. Use of the internet and subjective well-being (SWB) remain a complicated and extensively researched issue. Instagram has surpassed Facebook in student popularity, according to a study of 350 GCUF students that used a comprehensive questionnaire. In general, guys report higher levels of life satisfaction, whereas girls are more likely to exhibit narcissistic tendencies. According to the research, spending more time on social media is associated with less happiness and more self-centeredness, which impacts life satisfaction overall. The study finds a little more egocentric behavior among Instagram users, but it's not a huge difference. Those who use Facebook also seem to be a little more cheerful, disproving the notion that Instagram users are less pleased.