BUYING BEHAVIOUR OF WOMEN FOR DURABLE PRODUCT WITH REFERENCE TO BILASPUR

Abstract

Globalization and liberalization of business operations have given the customer/consumer an opportunity to choose one of the same products available in the market. Whether they are international, regional, local sellers or consumers engaged in purchasing consumer/industrial products, global market trends have a major impact on consumer behavior. Marketers play an important role in attracting potential buyers to their products.  The  purchase  decision  depends  on  the information available to the female consumer before purchasing a particular product. The conclusion of the study is that the competitive market provides opportunities on the one hand and poses threats to both the women and the consumer component of the products on the other hand. It is very important to improve the original product along with value addition to enrich the customer satisfaction in the same price range. Not only the quality of voice but also his alertness and dedication is most essential.