The presence of companies on social media in the digital marketing era: A case study of Algérie Telecom

Abstract

The development of the Internet has spawned new ways of marketing, especially on social networks. This has brought up an important tool that firms are using for speedy and fast growth. Social Media - Firms using social platforms have managed to make huge profits in marketing. Social media has offered marketers a platform to social sites such as LinkedIn, Twitter, YouTube, Facebook, Instagram, and even at other newest additions to this platform called TikTok to reach out to the public for new customers. With strong social media strategies and content developed, it should be able to lure the audience. For this social media marketing research work, we found it very convenient to divide the work into two principal parts. Part 1 is theoretical, with the emphasis on the conversion from traditional marketing to digital marketing and the importance of strategies in marketing using a social network. The second part of our work will therefore consist of developing a questionnaire that we are going to distribute on social networks about the company "Algérie Télécom" in order to verify the theoretical notions and concepts approached in the first part of our research. I would really appreciate it if you could make it more formal for this research paper.