Digital Influencers as a Mechanism for Tourism Promotion in Algeria: An Analytical Study of a Selection of Tourism Channels on YouTube

Abstract

This research paper aims to clarify the extent to which digital influencers contribute to the promotion of tourism destinations in Algeria through YouTube channels. It presents the key concepts of electronic tourism promotion and digital influencers, and then explores the relationship between digital influencers and tourism promotion. The study also analyzes the content of some Algerian tourism channels on YouTube (Nour Brahimi, Khoubai, KasoEst, Mohamed Djamel Taleb, DuksTv, Karim Chahiani, Naim Dziri) owned by Algerian digital influencers. A descriptive approach was utilized for the theoretical aspect of the study, while the practical part relied on content analysis.

The study concludes that Algerian tourism channels on YouTube represent a modern initiative in Algerian tourism promotion, adopted by a group of independent young digital content creators. This form of promotion plays a significant role in attracting tourists and increasing awareness of Algeria's cultural and natural diversity, thus enhancing the tourism industry. This necessitates cooperation with known Algerian digital tourism influencers on YouTube to promote tourist destinations in Algeria and reach a broader audience