SOCIO CULTURAL IMPACTS OF TOURISM ON THE LOCAL COMMUNITY OF KAGHAN VALLEY, PAKISTAN

Abstract

Kaghan valley is one of the most beautiful valleys of Pakistan, located in the northern part of district Mansehra. The valley is famous for its natural and cultural beauty and pleasant weather. Millions of tourists visit this valley within few months of the year due to its unique attractions and currently it is one of the top most destinations of the country. Due to heavy tourism, the natural and cultural heritage of the valley is deteriorating day by day. Overcrowding is also effecting the daily life of the local community and it is becoming difficult for the locals to lead their daily life peacefully during the tourist season, though having some very positive impacts of tourism as well. The current study is an attempt to explore the socio-cultural impacts of tourism on the local community of the valley and to suggest the measures to relevant authorities for the planning of sustainable tourism development in the area.