Trending Bilingualism in Pakistani News Talk Shows and Future Implications for Urdu Language

Abstract

This study explores Urdu-English code-mixing in Pakistani news shows, analyzing data from "Capital Talk" and "Jirga" using Hoffman (1991) and Muysken (2000) theories of code-switching. The speech of anchors and guests is examined to identify types, instances, motives, and implications of code-switching for the Urdu language. Findings show that inserting English words is dominant, suggesting that English's popularity in mainstream media is overshadowing Urdu, potentially weakening the Urdu language and deteriorating cultural identity.