Exploring Entrepreneurial Orientation, Green Innovation, and Corporate Sustainability Performance: Examining Mediation Role of Entrepreneurial Orientation

Abstract

The study aims to recognize entrepreneurial orientation's multifaceted role in green innovation, & corporate sustainability performance. Utilizing a sample of 339 questionnaires from Pakistani manufacturing enterprises, the research adopted a mediation strategy and a quantitative analytic technique to examine hypothesized correlations among the variables. Empirical results and findings demonstrate that a company's corporate sustainability performance affects its green innovation. This study offers industrial companies useful information on how to operate sustainably and lessen their environmental effect. Moreover, businesses that want to achieve sustainable green performance should embrace ambidextrous innovation and green entrepreneurship in addition to proactive environmental initiatives. Based on the study's findings, implications and recommendations are offered.