The Green Revolution: How Green Innovation And Green Organizational Culture coverage to drive Sustainable Business Success

Abstract

Purpose This research delves into the relationship between green innovation and sustainable business performance in the manufacturing sector, with a particular emphasis on the mediating  influence of green organizational culture. Green innovation, which includes environmentally friendly products, processes, and technology, is becoming more widely acknowledged as a key component in improving the sustainability of businesses. This research suggests that the relationship between green innovation and sustainable company performance is mediated by green organizational culture, which is defined by common values, attitudes, and behaviors promoting environmental sustainability.

Design/ Methodology /Approach Using standardized questionnaires, 229 mid-level manufacturing industrial workers contributed data for the study. Regression analysis and conformity factor analysis were employed together with SPSS and AMOS correlation to evaluate the data. Data from manufacturing companies using green technologies was gathered using a quantitative technique, and the data was then evaluated to determine the direct and indirect effects on business performance outcomes.

Findings The findings show that sustainable business  performance is significantly impacted by green innovation, with green organizational culture acting as a key mediating factor. According to this, developing a green organizational culture can increase the advantages of green innovation and result in better economic and environmental outcomes. The study adds to our knowledge of how organizational culture can improve the efficiency of green technologies and has applications for manufacturing companies that want to grow sustainably by implementing environmental strategies.

Originality/Value There are implications for theory as well as practice. In light of complexity and diversity, future research goals and management implications are provided to help green innovation improve sustainable business performance.