Mediating Effect of Corporate Social Responsibility and Employee Motivation on the Relationship between Responsible Leadership and Organization Citizen Behaviour Environmentally: Double Mediation Model

Abstract

The main purpose of this to investigate and discover the responsible leadership effect on frontline employees’ organizational citizenship behaviour in the Textile Industry of Pakistan and also investigate the mediating effect of corporate social responsibility and employee motivation environmentally. The effects of the said factors conceptualized and visualized on different performance outcomes drawing upon the theoretical support of self-determination theory, stakeholder theory and social exchange theory from the textile industry of Pakistan. Data of study was composed through online survey from almost 660 frontline employees/respondents of the Textile Industry located in Faisalabad, Punjab, Pakistan. For data collection, an online survey was conducted to fill out questionnaires from participants/respondents. 600 filled questionnaires were fit for data analysis. The scale reliability and validity of were assessed. The regression analysis was performed by using SMART PLS to test the hypothesis with the help of a structural equation model (SEM). The outcome of this study showed that responsible leadership is positively associated to organization citizenship behaviour environmentally, responsible leadership has a positive impact on employee motivation, Employee motivation and corporate social responsibility environmentally with motivation have a multiple-mediate influence on the association between responsible leadership and organizational citizenship behaviour environmentally. The outcomes of this researcher are not fully generalizable to all organizations, because to conduct this study, data was only collected from the frontline employees of the Textile Industry of Faisalabad, Pakistan. It was one country, one city, one industry-specific as well as respondents specific only front-line employees from the textile industry because of time and cost constraints. Furthermore, this study compromised convenience sampling. To generalize the findings, in future be cross-sectional as may be longitudinal and data may be organized from sectors of the economy. This study contributed a double mediation model in the emerging field of study that will open a new horizon in organizational studies in the environmental context in Pakistan settings. This study also points out the importance of the association between Responsible Leadership and CSR, frontline employees’ motivation and OCBE in the Textile Industry of Pakistan settings.