Impact of innovation types on performance of manufacturing firms in Pakistan

Abstract

The objective of this research is to inspect that how innovation types affects the firm performance. Pakistan's Punjab province was the subject of this research which included 166 industrial businesses. The data were subjected to factor analysis and multiple regression analyses. A typology of Oslo Manual was used to determine the enquiries for the innovation types extent (OECD, 2005). Based on the Balanced Scorecard methodology, the writer dogged the enquiries for the firm performance degree. Profitability and growth are positively affected by product innovation (PTI), organizational innovation (OGI) and process innovation (PSI). Customer satisfaction and internal business procedures are positively impacted by the marketing innovation (MTI). Marketing innovation has a detrimental influence on knowledge and development enactment, despite its positive impact on learning. Customers' satisfaction with service is better explained by innovation types than by other characteristics of firm performance.