Determining the Influence of Green Human Resource Management on Green Service Behavior with Parallel Mediation in Banking Sector of Pakistan

Abstract

This research study investigates the relationship of GHRM with employee green behavior and green service behavior in the banking sector of Pakistan, where employee green behavior and green culture play a mediating role. Since environmental concerns are more stringent day by day and organizations have to undergo GHRM practices to ensure sustainability in life to minimize ecological footprint, the basic theme of this research is valid. This study adopts the use of the quantitative method with a structured questionnaire and is distributed across banking employees in Rawalpindi and Islamabad. The number of questionnaires distributed was 210. The responses available for data analysis process were 182. The analysis was done by using SPSS 24 version and SMART-PLS 3 by relating GHRM, employee green behavior, green culture, and green service behavior. GHRM builds up employees' green behavior considerably and supports a favorable green culture with which improved green service behavior arises. More specifically, it was found that GHRM is positively and considerably related to green behavior in employees as well as green culture. It is also established that employee green behavior and green culture serves as the mediator through which the linkage of GHRM unfolds to green service behavior, which underscores the importance of organizational culture in the pursuit of sustainability. In conclusion, these findings enrich knowledge relating to how GHRM may lead to the pursuit of sustainable practices within the banking sector towards greater optimization of organizational performance as well as compliance with the regulatory frameworks. The study thus underlines the need for sustainable GHRM strategies for the banking institutions to actually design an ecological culture through sustainable recruitment, training, and performance management. This research not only provides insights to banking institutions in Pakistan but also serves as a basis for future studies on GHRM across different sectors and contexts further to advance the discourses on organizational sustainability.