THE IMPACT OF WORK-FAMILY CONFLICT ON JOB PERFORMANCE IN HIGHER EDUCATION INSTITUTIONS OF KHYBER PAKHTUNKHWA

Abstract

This study investigates the impact of work-family conflict on job performance among female faculty in higher education institutions (HEIs), in Khyber Pakhtunkhwa, Pakistan. Work-family conflict, resulting from clashing work and family role demands, leads to stress and decreased effectiveness in both areas. Using a quantitative approach, the research collected data from female faculty across various HEIs, utilizing validated scales to measure work-to-family and family-to-work conflict and job performance. The findings show a negative correlation between work-family conflict and job performance, with higher conflict levels associated with lower engagement, productivity, and commitment. Notably, female faculty, particularly those with young children, report greater conflict levels than their male counterparts, pointing to gender-based disparities. The study highlights the importance of institutional support, such as flexible work arrangements and family-friendly policies, to promote work-life balance. These initiatives could enhance job performance, improve individual well-being, and foster a healthier academic environment.