Role of Social Media in Creating Awareness on Terrorism in Swat: A Kap Analysis

Abstract

The current study is an investigation of the social media role in creating awareness against terrorism in Swat by incorporating a comprehensive Knowledge, Attitudes, and Practices (KAP) framework. The data is collected from a diverse pool of respondents from all parts of Swat, ranging variations in age, gender, education, profession, marital status, job, and tehsil of residence. Findings of the study revealed a widespread agreement on social media's effective and efficient role in promoting awareness and facilitating counter-terrorism initiatives. The multi-layered impact of social media on public actions and counter-terrorism initiatives was quite evident, encouraging the survivors to actively participate, share personal tales, and promote community resilience. The study recommends demographic-specific campaigns and collaboration with influencers and activists to curb terrorism. The study also emphasized on education, online safety, and continuous monitoring along with thorough understanding of social media’s profound role in awareness against terrorism.