Nigeria in TikTok: An Approach to Imagining Nigeria (A Case Study of TikTok Users in Nigeria who speaks Chinese language)

Abstract

This study examines the representation of Nigeria by Chinese TikTok users, focusing on how the platform, as a cross-cultural communication tool, shapes perceptions of Nigerian culture, people, and national identity. Nigerian-themed content on TikTok highlights positive aspects such as music, fashion, cuisine, and social values, projecting an image of ambition and vibrancy. However, the platform also reinforces negative stereotypes, perpetuating biases through portrayals of crime and other clichés.
By employing the theoretical framework of intercultural communication and Chinese international communication, this research utilizes case studies and user-generated content analysis to explore TikTok role in shaping global perceptions of Nigeria. Through an analysis of Chinese content creators engaging with Nigerian culture—via food reviews, song covers, and language learning materials—this study reveals a complex interplay of cultural appreciation and integration. As social media platforms increasingly influence the construction of national identities across borders, this research underscores the broader implications of media-driven narratives for international relations and cross-cultural exchange.