Ecolinguistic Analysis of Environmental News Articles of English Newspapers Based in Pakistan (2024)

Abstract

This study investigates the use of environmental metaphors in shaping public perception and enhancing engagement with ecological issues in Pakistani media. Metaphors play a critical role in framing complex environmental concepts in relatable ways, yet limited research has been conducted in the context of Pakistani English newspapers (Hussain et al., 2025). Using a qualitative approach, the researcher analyzed environmental news articles from five major newspapers including Dawn, The Express Tribune, The News International, The Nation, and Pakistan Observer and collected data systematically throughout 2024. Data were thematically arranged into ten categories, and Critical Metaphor Analysis (CMA) and Ecolinguistic Analysis were applied to uncover cognitive and cultural frames. The researcher found that crisis-driven metaphors effectively highlight urgency, while optimistic metaphors inspire hope and action, creating a balanced narrative. These metaphors enhance readability and engagement by making abstract ecological issues tangible and emotionally resonant, appealing to a wide range of audiences. The study concludes that environmental metaphors are essential for fostering public awareness, empathy, and sustainable behaviors. It is recommended that journalists undergo training in ecolinguistic techniques to better employ metaphorical framing, while media organizations collaborate with environmental researchers to create culturally relevant narratives. Policymakers and educators should also utilize metaphorical language to promote environmental awareness and inspire actionable change among the public.