The Impact of Green Transformational Leadership on Employee Green Creativity and Pro-Environmental Behavior: The Mediating Role of Environmental Commitment in Islamabad's Hotel Industry

Abstract

This study investigated the connection among Green Transformational Leadership (GTL),

green creativity, pro-environmental behavior, and environmental commitment within the

hotel industry, focusing on front-line employees in Islamabad, Pakistan. Applying a

quantitative approach, the research aims to offer a detailed understanding of these

relationships. A positivist research philosophy guides the quantitative research type, using

a deductive approach to test hypotheses based on existing theories. Purposive sampling of

107 front-line employees from three- to five-star hotels affiliated with the Pakistan Hotels

Association is utilized, promoting diversity. The study utilized questionnaires to measure

key variables and outlined responsible and clear research practices. This complete research

design ensures a detailed examination of the impact of GTL on individual employees,

contributing to a detailed understanding of the hotel industry's eco-friendly practices.