AN ANALYSIS OF THE ORANGE ECONOMY AND ITS CONTRIBUTION TO CREATIVE INDUSTRIES

Abstract

The orange economy refers to economic activities that are based on creativity, culture, knowledge, and intellectual property. It includes industries where people use their ideas, imagination, and talent to create products and services. In this type of economy, the main value does not come from natural resources or heavy machinery, but from creative thinking and cultural expression.The orange economy focuses on turning art, culture, traditions, and creativity into economic opportunities. It helps artists, designers, writers, musicians, filmmakers, and other creative professionals earn income while promoting cultural heritage and innovation. The products of the orange economy can be both traditional, such as handicrafts and folk art, and modern, such as digital media, animation, and video games.

The orange economy also plays an important role in job creation, cultural preservation, and economic growth. It encourages young people to develop creative skills and start new businesses in areas like music, film, design, and digital content. At the same time, it helps preserve the culture and traditions of a country and share them with the world. Orange economy is an economy that grows through creativity, culture, and innovation, where people’s ideas and talents become valuable resources for development.